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You are here: oxfordbookstore.com » Virtual Tour - Oxford Junior, Kolkata
Published on Fri, Mar 09, 2012 at 16:52 HRS
 
Enjoy virtual tour of Oxford Bookstore
Oxford Junior, Kolkata
Oxford Junior, Kolkata

The Space

Oxford Bookstore has redefined book retailing with the launch of India’s only dedicated bookstore for children Oxford Junior. This specially dedicated space is situated on Park Street adjacent to the iconic mother store.

Oxford Junior is an independent store yet the graphics and color palette continue to be an extension of main brand’s identity. The bookworm logo forms the inspiration for the graphics and remains as the central motif. The overall approach is more playful and fun than the main logo, yet not childish. The interactive and witty graphics appeal to the teenagers.

Colourful display of the top ten books welcome you into the store. Here Asterix and Harry Potter share shelf space with Tintin and Narnia – all presided over by the smiley bookworm. The Tree of Knowledge occupies a significant spot, spreading its branches laden with the magic fruits of alphabets. The Screening Room forms the hub of entertainment where one can enjoy cartoons, interactive games, movies and much more.

The entire space operates on twin scales – one for adult and one for children. The heights of the shelves are in direct proportion to the age group it is expected to cater to. The shelving is made with some elements of Tetra Pak Board and appears to be chewed up in parts by the bookworm who also keeps popping out of from various corners as signage.

The store is actually an adventure, a journey of self-discovery of having fun and learning as you go along.

The Shelves

The attractive shelves are packed with a selection of books ideal for 0 to 18 years. On the laden shelves are 4000 titles covering a range of topics. In addition to this there are special stationery for children, multimedia games, a selection of educational toys – all spread over ten categories and 30 sections.

Key overseas publishers including Random House- (UK & US), Puffin, Brown Watson, McMillan, Priddy, Bright Sparks, Bookmart, Lady Bird Series, Alligator, Dreamland are well represented along with the Indian counterparts like Tara, Tulika, Karadi Tales, Jaico, Katha, Navneet and Young Zubaan.


Gifts
Gifts, reading-related items as well as a range of beautiful stationary are all available here.

 

Performances/Events
To celebrate the much-awaited arrival of Oxford Junior, a three day extravaganza for children of all ages was been specially curated by the Oxford Team. On Friday 11 August, children interacted with their Superheroes from fact, fiction and film, and Saturday 12 August saw the launch of an art exhibition Spirit of a Child by children from an underprivileged milieu, who also performed in mime and dance. The initiative was supported by several celebrities and booklovers of Kolkata.

 

This dynamic space will encourage young readers to explore the wonderful world of books. An alternate learning zone, it will attract kids from all ages, background and interest groups. Successful children’s programme including interactive workshops, book reading, show and tell etc will be organized here. The kids will share, interact, create, express themselves, have fun and learn while they read.


Address - 17, Park Street, Kolkata 700 016
Phone - + 91.33.32625511
Fax - +91.33.2217 2680
Email - oxfordkol@apeejaygroup.com

 
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