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The planning strategy of the stores in terms of functionality follows the customer behaviour pattern as well as the selling strategies.
The entrance and exit are segregated, allowing the visitor to pass through the entire shop. The bag check is at the entrance; the cash and delivery as well as bag collection is at exit.
The shop has defined sections on magazines, stationery, fiction, management and popular titles with clear visual demarcation and easy approach. Similarly, the sections on digital entertainment CDs, DVDs, video and audio section with computer related books are well defined.
Special attention has been given to the Children’s Section. Low height bright coloured furniture, mild-hued flooring, and clear visual demarcation - all these aspects have been kept in mind to create an inviting atmosphere. The interior of Oxford Bookstore can be described as contemporary with an antique feel. The specific colours are taken from the original colours of the bookstore. So the combination of stained green wooden racks with red colour graphics explain the originality with modern technical details.
The Children's section is an integral part of the store, specially meant for children’s activities planned on different occasions. The furniture has been designed as per kids’ anthropometrics. Bright colours had been given so as to make kids cheerful.
One of the most unique features of Oxford Bookstore is its well-designed space with EVENT WALL. The well conceived event wall with an option of distinguishing the event area from the bookstore as per requirement gives a platform for direct involvement of people and elevates the experience of book buying and browsing to a different plane. New book launches, children's activities, celebration of national events give people a chance to socialize.
There are more clearly defined sections in the bookstore.
The sections are marked with signages on the wall. The book display has been maintained uniformly on green coloured racks.
The concept for displaying books of the different sections is done like a library with a variation of showing the front cover after every ten to twelve volumes. This creates break from uniformity of continuous rows of spine, interspersed with occasional front covers of selected books.
The advantage of this form of display is that the key books displayed face-up act as “markers”. For instance under Fiction, books by well known authors should be used as “markers” to help establish the order in which the books are arranged - in most cases this order is alphabetic. The face up markers help to orient, inform, attract and advertise a larger sampling of books.
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