|
|
 |
Excuse Me, but this is really a different story of a rookie who became a seasoned campaigner and salvager of the communication game. It is not unlikely that The Dum Dum Bullet would just have to be a winner. Advertising expert, Sandeep Goyal has added several happy readers to his account (read fan club) for scripting an awesome creative on his life!
The book is a sparkling piece of work that flashes upon the reader like a brilliant ad hitting the bullseye. There’s something of a thirty-second commercial in the crisp anecdotes narrated by the author. Simple lessons, simply told. Yes, Mr Goyal, we know you like to adhere to the “KISS” formula (“Keep it Simple, Stupid”) when you have to express yourself. Moreover, he invests his memoirs with “the chaos…the roller-coaster work style…the easy informality” that he enjoyed as a professional. The Dum Dum Bullet delights as much as it inspires.
Throughout the reading experience, we are marvelled by the perseverance of a relentless ad man in his pursuits. Whether it is forging a life long bond with a colleague, converting consumer beliefs into advertising ideas, winning over a reluctant model to complete the shot, or cancelling his Harvard trip to restore the masthead’s honour, Sandeep Goyal has raced ahead resolutely to the zenith in the “mad, bad world of advertising”.
|
|
Our Price:
Rs 295.00; USD 6.07
Our Price:
Rs 265.50; USD 5.46 |
|
|
|
But it is also a world that is cerebral, creative and comical! Sandeep Goyal “laughed at the irony of the situation: a handsome, six-foot tall, creative genius, flummoxed by a simple banking transaction”. Often ingenious innovators may not be able to solve the most commonplace problems in life. This probably explains why they are “so creative”! The book is redolent with humour and hilarity that perks up their otherwise hectic lives punctuated with deadlines.
“Advertising is all about creating big ideas. Ideas that become part of the popular culture and idiom, changing forever the people’s relationship with a brand or a category. The power of advertising lies in creating an idea that captures the popular imagination and mints millions- lethal once unleash, quite like the Dum Dum bullet.”
From the “fun job” of working on “the annual ‘girlie’ calendar” to reinventing and ideating one-liner promotions for leading brands such as Maruti, BSL suitings and Colgate, the author has come a long way in his “adventures” as a “corporate soldier”. As with his commercials, The Dum Dum Bullet is written in a way that “is focussed on its target and balloons on impact”.
Having read about the author’s experiences in J. Walter Thompson, Grey Worldwide, Mudra’s Interact Vision and Rediffusion DY& R, the reader now wants to know about the author’s stint in the “madder and badder” world of Bollywood and TV. A sequel to The Dum Dum Bullet is much awaited!
Satarupa Ray
Click here to read the interview of Sandeep Goyal
|
|
|
|
