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|Published on Thu, Sep 11, 2008 at 19:11
fashion and design firmly ensconced centre stage after the
recent Lakme India Fashion Week, Oxford Bookstore decided
to play the fashion card with the launch of ‘ILAN AND
IDYL’. The chief guest at the launch was Sabyasachi
Mukherjee,‘hotshot and happening’ Kolkata fashion
designer who has been creating raves all over India and abroad,
and an upcoming designer Atreyee Basu.
on the occasion Maina Bhagat, Events Consultant, Oxford Bookstore
said, “With fashion being the most important component
of an upwardly mobile lifestyle in metropolitan India, we
at Oxford Bookstore decided to foray into fashion with the
launch of ‘ILAN AND IDYL’ - by collaborating with
the best in the business. We are also witnessing a boom in
fashion publishing, and designer recognition. This evening
with Sabyasachi and Atreyee will be one to remember at Oxford
the interactive session with a select audience and
media, Sabyasachi showcased some of his award winning
collections and also spoke to the lively audience
on fashion at a national and international level,
current trends, the business of fashion etc. City
based designer Atreyee Basu made a very enlightening
presentation on fashion as an integral part of the
Indian lifestyle. In totality the evening was a culmination
of fashion and style in its true essence.
Mukherjee: The idol's route to fame
Alumni of NIFT Kolkata, Sabyasachi graduated with
three major awards from the institute. Four months
later he started his own label and in early 2001 Sabyasachi
won the Femina British Council award for the most
outstanding young designer of India. In 2002 he participated
at the LIFW where his debut collection earned him
rave reviews from the national and international press.
In spring 2003 he made his international mark by bagging
the grand winner award at the Mercedes New Asia Fashion
Week in Singapore. His ‘Kora’ collection,
which he showcased at the LIFW 2003, has won him rave
reviews from the audience and the media.
Basu: Mixing 'n matching the bohemian way
Alumni of NIFT Kolkata, Atreyee specialise in designing
Indo-western line of clothing with a Bohemian touch.
She has launched her own label - ‘atreyee basu’
and freelances with well-known labels such as MonaPali,
Burlington’s, Niche and Vacchi. She recently completed
a fashion show with Rupa Fashion Inners in alliance
with Mr. Alyque Padamse. In Kolkata she retails from
Espee and Burlington’s, in Chennai from Amethyst
and from her own Design Studio.