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Published on Thu, Sep 11, 2008 at 19:11

Oxford Bookstore, Kolkata Launches Ilan & Idyl
Sabyasachi & Atreyee
With fashion and design firmly ensconced centre stage after the recent Lakme India Fashion Week, Oxford Bookstore decided to play the fashion card with the launch of ‘ILAN AND IDYL’. The chief guest at the launch was Sabyasachi Mukherjee,‘hotshot and happening’ Kolkata fashion designer who has been creating raves all over India and abroad, and an upcoming designer Atreyee Basu.

Speaking on the occasion Maina Bhagat, Events Consultant, Oxford Bookstore said, “With fashion being the most important component of an upwardly mobile lifestyle in metropolitan India, we at Oxford Bookstore decided to foray into fashion with the launch of ‘ILAN AND IDYL’ - by collaborating with the best in the business. We are also witnessing a boom in fashion publishing, and designer recognition. This evening with Sabyasachi and Atreyee will be one to remember at Oxford Bookstore”

Sabyasachi Mukherjee

At the interactive session with a select audience and media, Sabyasachi showcased some of his award winning collections and also spoke to the lively audience on fashion at a national and international level, current trends, the business of fashion etc. City based designer Atreyee Basu made a very enlightening presentation on fashion as an integral part of the Indian lifestyle. In totality the evening was a culmination of fashion and style in its true essence.

Sabyasachi Mukherjee: The idol's route to fame

Alumni of NIFT Kolkata, Sabyasachi graduated with three major awards from the institute. Four months later he started his own label and in early 2001 Sabyasachi won the Femina British Council award for the most outstanding young designer of India. In 2002 he participated at the LIFW where his debut collection earned him rave reviews from the national and international press. In spring 2003 he made his international mark by bagging the grand winner award at the Mercedes New Asia Fashion Week in Singapore. His ‘Kora’ collection, which he showcased at the LIFW 2003, has won him rave reviews from the audience and the media.


Atreyee Basu: Mixing 'n matching the bohemian way

Alumni of NIFT Kolkata, Atreyee specialise in designing Indo-western line of clothing with a Bohemian touch. She has launched her own label - ‘atreyee basu’ and freelances with well-known labels such as MonaPali, Burlington’s, Niche and Vacchi. She recently completed a fashion show with Rupa Fashion Inners in alliance with Mr. Alyque Padamse. In Kolkata she retails from Espee and Burlington’s, in Chennai from Amethyst and from her own Design Studio.